A carefully planned and implemented merchandising strategy improves the customer experience, boosts sales and sets you apart from your competitors.  Christmas merchandising can be particularly good fun!

This presentation provides advice and suggestions on a range of easily implemented merchandising activities with reference to 5 key areas:

• Understanding your customer
• Making the most of the shop window
• Creating a pathway through store
• Space allocation
• Segmentation and cross selling

There will be a question and answer session at the end of Craig's presentation when audience members are invited to bring along pictures of their store for some on-the-spot advice.